Sponsorwise is proud to present the following brief bios of the members of our Management Team.

Burt Cummings, CEO
Burt was an independent marketing consultant prior to joining Sponsorwise, working with companies to identify and market solutions in the technology marketplace. Prior to that, Burt was a co-founder and CEO of GoCampus, Inc., a startup company focused on delivering an ASP solution to college campuses allowing them to develop e-newsletters targeted to individual faculty, alumni, parents and students. Burt has also held the position of VP and GM of Brand Dialogue, the interactive arm for Young & Rubicam, transitioning to that job from Executive Director for Interactive, Landor Associates (a Y&R company) wherein he oversaw the creation and branding of commercial web sites for Fortune 500 customers. He was formerly head of sales and marketing for Higher Education at Apple Computer, Inc., as well as at Eagle River Interactive. Burt was also Director of Sales Programs at NeXT. Burt graduated cum laude from UC San Diego with a BS in Computer Science.

Richard Raphael, Vice President, Sales
Richard has over 15 years experience in corporate sales including the last 10 years at the senior management level. His extensive background includes both traditional and Internet enterprises. Richard spent 12 years leading corporate sales for Valley Media including five years as Vice President of National Sales, where he helped grow revenues from $20,000,000 to $300,000,000 serving clients including: Best Buy Stores, Musicland, Sears, Tower Records, Toys R Us, The Wherehouse, and many others. Richard brings a proven track record in business development, negotiations, and sales management to Sponsorwise.

Tad Williams, Senior Director, Product Marketing
As Senior Director, Product Marketing, Tad heads up both product management and marketing at Sponsorwise. His responsibilities include developing the company’s product strategy and ensuring that Sponsorwise’s market-leading proposal management system delivers what clients need, as well as corporate positioning and messaging. Prior to Sponsorwise, Tad served as Product Manager, Director of Product Marketing, and Director of Marketing at Jacent Technologies, as well as Account Planner and Account Manager at high-tech marketing agency Bravo! Marketing. He has a Bachelor of Arts degree in Biology from Lycoming College in Pennsylvania, and a Master’s degree in research Psychology from the College of William & Mary in Virginia.

Tony Calleja, CFO
Tony is a seasoned financial executive, general manager and company founder who brings to Sponsorwise extensive private and public company experience, including IPO and M&A execution in multiple sectors of the technology industry. He was a co-founder and served as President and as CFO of Vado, Inc., a leading Bay Area specialty technology staffing company. Tony was previously VP Finance & Corporate Controller at bamboo.com where he created and executed policy, handled SEC filings and audits through its private VC financing rounds, its IPO and the subsequent merger that created Internet Pictures Corp. [NASDAQ: IPIX]. Prior to bamboo.com, Tony held multiple finance positions over the course of 15 years at MCI and National Semiconductor. He was an early angel investor and advisor to Addamark Technologies (now called SenSage). Tony holds an MBA from Golden Gate University, and a BS in Accounting from San Jose State University.